ClarityPath
ClarityPath turns CRM data, content engagement, and buying-committee context into one signal layer — the foundation of a revenue system that scales past any single rep’s judgment. Here’s what that actually looks like on screen, mocked up from the real data model.
Example portfolio view, illustrative only — not real customer data. The $1.2M figure is the same calculation Coverage Gap Alerts runs automatically: CRM opportunity amount and stage, reconciled against buying-committee engagement, the moment your CRM is connected.
Salesforce, HubSpot, or anything with a webhook — sync your buying-role fields once, and every open deal gets a real roster: who’s actually on it, and who’s engaged versus invisible.
This is the CRM-connection story in one screen: engagement tools alone only ever show you who clicked. Reconciled against CRM buying roles, you see the whole committee — including the people who’ve never opened a thing.
The single highest-value signal your CRM has: a committee member who’s on the opportunity and has engaged with nothing at all. ClarityPath surfaces it the moment it happens — not at forecast review, once it’s already too late to fix.
Coverage sits alongside your deal list as its own view, so a stalled or overstated forecast shows up before it becomes a quarter-end surprise.
No more guessing, and no more resending the same deck to everyone on the thread. Every recommendation names the specific asset and the qualification logic behind it, so reps act instead of stalling.
Every asset is scored by buying-stage progression, not just opens — so marketing can finally show which pieces are doing real work, and which are getting opened and going nowhere.
Most stalled deals only ever had one real relationship. ClarityPath flags it early — and tells you exactly who on the committee to bring in next, instead of leaving you to guess.
Only 1 of 4 buying-committee members engaged on this deal — the Champion. Economic Buyer, Technical Gatekeeper, and Operations Lead haven’t opened a single asset.
A skilled AE doesn’t pitch the CFO and the security lead the same way. Pulse, ClarityPath Premium’s dynamic-content engine, reads verified buyer identity and reframes the same asset in real time — leading with payback period for an Economic Buyer, security architecture for a Technical Gatekeeper, and an internal-selling summary for a Champion.
One asset to build and manage. As many first impressions as you have personas.
Meet Pulse on the Premium pageSame URL, same asset to maintain — reframed per viewer, not three separate decks.
One deal at a time, this is deal rescue. Across every open opportunity, it’s a queue you can clear — and the difference between a forecast built on hope and one built on evidence.
